Wayne Akers Ford’s read, “Get Today’s Price” Mullinax’s said, “Get Today’s Outthe Door Price.” Al Packer’s was “Get Today’s PACKER e-Price.” Only Advantage Ford’s listing implied the online price was the price their link read simply, “I’m Interested.” Three listings had links that were labeled to imply that clicking it would reveal a price for the listed vehicle. My next step was to visit each of their websites to find my desired vehicle: a new 2020 Ford Explorer XLT with an MSRP of $38,170. I began my mission with a Google search: “Ford dealers near me.” On the search results page, the four closest Ford dealers were Mullinax Ford in Lake Park, Advantage Ford in Stuart, Al Packer Ford in West Palm Beach and Wayne Akers Ford in Lake Worth.
Below is a clear example of exactly what you should do the next time you buy a car.ĩ-17-2020 Mystery Shop: Multiple Ford Dealers: Mullinax Ford, Al Packer Ford, Wayne Akers Ford and Advantage Ford Report: Competition is your best friend and car dealers’ worst enemy. The very best way to get the best price on the next car you buy is to compare your out-the-door price on the same car with at least three car dealerships. All our mystery shopping reports are available online at Below are the mystery shops of four Ford dealerships in South Florida. We’re demonstrating the best way to buy the car of your choice at a low price without deception. Now, we think we’ll try a different approach, more beneficial to you. We thought that, by showing you the “tricks up dealers’ sleeves,” we could help you avoid them. In the past we’ve responded to “too good to be true” advertisements and exposed the dealers’ deceptions.
We name the dealerships and the salespeople we dealt with. Every week (for over 17 years) we’ve visited different car dealers, pretending to buy a car, and reporting on live radio what really happened. On my radio show, “Earl on Cars,” I feature a mystery shopping report of different South Florida car dealerships.
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